"A drug like ours could dramatically lower skin cancer rates including the use of damaging sun tanning booths that use UV-A light. This drug does not damage the skin to produce a visible and photo-protective tan."
– Robert Dorr, PhD
“The drug is already approved by the FDA in the US, by the EMA in Europe and by the TGA in Australia to alleviate the severe pain from exposure to sunlight for a small market of patients with a specific kind of genetic defect. If this drug is approved for cosmetic tanning, it is likely that the tanning salons would become obsolete. It will be at least as big as Botox."
– Terry Winters, PhD
While the title feels like the tagline of the hottest new reality show, SEX, DIET & TANNING tells the detailed, personal, improbable and true story of what it takes to develop a new class of drugs and in this case, a revolutionary one that could not only treat rare skin diseases but potentially create a safe, natural suntan without dangerous UV light … not to mention improved sex lives and appetite control with second-generation drugs in this class.
The general public has little idea of the arduous process required to make real medical breakthroughs – which is why we marvel when new vaccines and treatments are announced.
Authors Bob Dorr and Terry Winters tell their story from deep inside their journey dating back to the early nineties providing each of their unique perspectives both in the scientific and venture capital worlds, taking readers through the twists and turns in the process of discovering, refining, testing and financing a potentially breakthrough treatment. Specifically, the invention of a drug based on the natural tanning peptide alpha-melanocyte stimulating hormone (or a-MSH) which could create a natural skin tan, identical to a tan from sunlight, without the inherent damage from UV light.
Along the way, they accidentally (and hilariously) discover that one of the second generation drugs could also have an impact on sexual stimulation and weight loss, eventually influencing unique new drugs that are either now available or close to being on the market, including Scenesse which treats extreme light sensitivity, Vylessi, (so-called female Viagra) for pre-menopausal women and a treatment for childhood obesity.
Says Dorr, 'There are now three FDA-approved melanotropic peptides on the market, but our drug was the first. And they all use the same pigmentation superpotency chemistry that we pioneered at the University of Arizona."
The book goes deep into the details, whether in the laboratory or in boardrooms all over the world as this small operation at the University of Arizona drummed up funding without the usual route through Big Pharma, eventually developing the drug across the globe in Australia (where skin cancer is a massive concern).
Winters elaborates, "It's unusual for a start-up company out of a University to actually result in getting a drug to market and most of the start-ups do not have the incredible series of events that happened with this development process. In addition, this drug got to market with a lot less spending than most drugs developed by pharmaceutical companies."
Through it all, readers will meet wily and colorful international investors (including one who was shot in a robbery gone wrong) and witness the gyrations and maneuvers to not only raise and maintain funding for research (on a drug that could cost $1000/gram) but keep them from going under entirely.
They'll also meet a maverick scientist on the team who through highly unorthodox self-experimentation stumbled onto the sexual benefits of the drug… seeing the intended effect of his skin pigmentation changing while also experiencing an eight-hour erection.
The book also takes viewers deep into the science detailing the damage of skin tanning. Says Dorr, " The main thing is for readers to realize that the signal for 'normal' skin tanning starts with DNA damage of skin cells. Thus, all “natural” tans start with DNA damage that accrues over a lifetime to increase the risks of developing skin cancer. A drug like ours (afamelanotide) circumvents the damage to get a natural and sun-protective tan."
SEX, DIET & TANNING is being released nationally and is available at Amazon, Barnes & Noble and in bookstores everywhere on February 22.